Brand Personality and Industry Fit
A logo should be a visual reflection of the company’s core identity. It must align with the brand’s values, personality, and industry standards to establish credibility and recognition.
Industry Relevance
Every industry has unique design aesthetics that customers associate with trust and
professionalism. For example, law firms often use classic serif fonts and minimalistic
designs to convey reliability, while tech companies lean towards sleek, modern
styles.
Brand Voice
A brand that wants to be seen as playful and energetic will benefit from a bold, quirky
design, while a brand that values elegance and luxury might opt for minimalism and
sophistication.