Brand Discovery and Briefing
Every great brand starts with a deep understanding of the business behind it. That’s why our process begins with comprehensive brand discovery. Through our custom intake form or a live consultation, we gather insights about your business values, mission, audience, industry, and goals.
We ask intentional questions:
- What emotional reaction do you want customers to feel?
- What does your business do better than anyone else?
- What brands inspire you—and why?
This foundational stage helps to connect your internal mission with external perception.
Example A startup wellness brand came to us wanting a “clean and uplifting” image. Through discovery, we uncovered that their deeper goal was to promote healing from chronic stress. That clarity shifted our creative focus from minimalism alone to a warm, holistic brand story.